Do you really need that payday loan?

In fact, if you choose to roll over payday loans, you'll find yourself paying much more than the 300% figure. Because each time you roll over the loan (or even part of the loan), you end up paying interest / finance charges for the extended period for the amount you have not repaid. It can quickly snowball into a situation where you owe the cash advances company many times the amount you originally borrowed - because the charges keep building up as you keep rolling the loan over. 

So what's the solution? As they say, prevention is better than cure. So ask yourself if you really need that payday loan. If you do need access to short term cash, have you considered all other possible avenues for obtaining it? There are many possible sources that will cost you far less than a cash advance. Check out this article on alternatives to payday loans.